Lebanese American University

Institute for Banking and Finance

Seminar: How to Measure and Improve Internal and External Customer Services
A Competitive Advantage Approach

July 1, 2010

As the world economy grapples with The Great Recession, more bankers are recognizing the need to repair, measure and sustain outstanding External customer service. This requires a change in our banking culture. This seminar will point bankers in the right direction. What can we learn from successful service industries and what do we need to do? Without quality internal customer service, quality external customer service will fail!

Topics Covered

June/July 2010

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