Lebanese American University

Institute for Banking and Finance

Seminar: The Use of New technology Tools for Selling Financial Services

July 2, 2010

Tens of millions of financial consumers now consider the web as their primary source for information when making a purchase. Most organizations rely on websites to inform and attract customers. Yet customers report difficulty getting information from a person on- line. We’ve gone beyond websites and blogs. Today’s consumers want immediate and personal attention. The key tool is social networking. Websites and blogs are important, but they’re only part of a system of on-line marketing tools that financial services managers must master if they are to be successful in the coming decade.

Topics Covered

June/July 2010

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