Family, students pay tribute to Lebanese businessman and media tycoon
Dozens turn out to honor the late Antoine Choueiri, an influential advertising agent for various Arab media outlets throughout the region.
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Friends and family of the late businessman and media tycoon Antoine Choueiri joined dozens of students for a ceremonial tribute to the influential advertising agent, on April 19 at LAU Byblos.
Choueiri, who died from a long-term illness on March 9, established an impressive repertoire as an advertising agent for many Arab media outlets including LBC television, Al-Jazeera, and newspapers An-Nahar, As-Safir and Al-Hayat.
“The legacy of Antoine Choueiri is a heavy one — I don’t envy you,” said Elie Samia, director of the Byblos Guidance Office, while addressing members of the Choueiri family. “You have to be able to fill it and carry it to set another milestone of greatness.”
Choueiri has been praised for his philanthropic work in Lebanon and opening up new advertising markets, while others have criticized him for creating a monopoly of advertisement sales in the country.
The event was organized by the Byblos-campus Student Council.
“We decided to commemorate the late Antoine Choueiri for his life of achievement … because in our opinion, legends never die,” said Elias Maalouf, the council’s president.
LAU music instructor Joseph Khalife performed a short piano piece before giving the floor to Georges Jabbour, president of the International Advertising Agency, who gave a presentation on advertising in the Middle East. During his presentation, he described advertising as “the essence of democracy.”
“We cannot have a free and independent media if we don’t have free financing, and advertising can secure free financing,” he said.
Following the presentation, the Student Council presented a short film it prepared highlighting some milestones of Choueiri’s life, before offering his family an honorary plaque.
Other stories in: Adnan Kassar School of Business.