Aya El Mir, Director of Career Services – Beirut campus
Catering to a digitally-native generation.
Well before the lockdown, virtual professional development workshops for students were being increasingly used for a number of reasons. First, to reach a higher number of viewers from around the world and learn from experienced international speakers at a lower-to-zero cost. And also to allow students to view the recording, if they had missed it.
Generation Z is a digitally native generation, so students sometimes feel more comfortable attending professional development workshops virtually. We now have more than 1,200 students and alumni subscribed to Localized, an international career guidance platform that allows them to attend webinars, learn from international experts across industries and apply for jobs in multinational companies worldwide.
This lockdown has compelled us to think creatively and explore new ways of doing things, from meetings to classes and everything in between – including professional development events. As we continue to motivate students to invest in their future careers, we feel that they, too, are increasingly aware that this has become a crucial component of their learning, to face up to a globalized, dynamic and fast-moving world.