LAU among prestigious international universities at QS MBA Tour
Distinguished by the Adnan Kassar School of Business, LAU was one of only two Lebanese universities present at an event reserved for top business schools.
Last week, the Adnan Kassar School of Business (AKSOB) successfully took part in the prestigious QS World MBA Tour alongside leading international universities such as McGill University, the London School of Economics and Political Science, IE and HEC business schools.
The QS Tour which took place at the Phoenicia hotel in Beirut welcomed more than 1,100 potential M.B.A. students. AKSOB, represented by its Accreditation and Continuous Improvement Coordinator Samar Makhoul and M.B.A. Program Director Leila Messarra, had the opportunity to compete for prospective students and engage with them on an individual basis.
“It is impressive to see LAU competing along the most prestigious universities in the field worldwide. I have compared its program with those of the international schools and it is good,” said Leyla Mkallach, an electrical and mechanical engineer who stopped at AKSOB’s stand.
The QS organizers emailed the LAU team a list of no less than 60 prospective students who expressed interest in the LAU M.B.A. program in particular.
For Messarra, participating in such events increases visibility for the school and its engagement with prospective students. “We look forward to next year’s tour, not only in Lebanon, but also in Dubai to target international and expat students,” she added.
LAU and AUB were the only Lebanese universities represented at the event.