Lebanese American University


LAU joins Facebook, Twitter

LAU launches a social media program to keep the university’s community up-to-date.

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Keeping up with the pace of today’s ever-expanding digital age, LAU launched a new social media program last month using Facebook and Twitter to distribute university news and information while offering LAU community members a portal to communicate and share ideas.

Just two weeks following its launch, LAU’s new Facebook page has already attracted well over 5,000 fans with the number growing by the minute. Hundreds have also subscribed to follow LAU’s Twitter updates.

“We want them to be as interactive as possible,” says Greg Houle, LAU Advancement Communications Manager based in the New York Office, who is overseeing the university’s strategic entry into the ever-important world of online social networking.

Houle notes that within minutes after a fan suggested that LAU create a discussion board for its Facebook users to post links and chat, his team responded by doing just that. “We really try to give our followers what they want as much as we possibly can,” he says.

Students and alumni have even been using the sites to share tips on how to find work and give the heads up on potential job opportunities in Lebanon and the Gulf countries.

Like many LAU students, Nadine Maknieh, a third-year marketing student, says she became a fan of LAU’s Facebook page simply to stay in the loop, but was surprised to find the site offered more than just news.

“Most students spend much more time on Facebook than they do surfing the LAU website,” she says. “So this is a good way to stay up-to-date with what’s going on at LAU while at the same time hearing about jobs and discussing different issues.”

LAU will soon be launching a YouTube channel, where the university will upload a range of short videos including interviews with faculty and administrators, and clips from campus lectures and guest speakers.

“We want to have some short interviews with [distinguished faculty] engaged in work at LAU that will resonate with people far and wide,” says Houle. “Our goal is to blast out the videos on Facebook and Twitter as well, so that they will have the maximum impact.”


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