Assistant Vice President for Strategic Marketing Communications
This position is no longer open.
Role Summary:
The Assistant Vice President for Strategic Marketing Communications (AVP – Strategic MarCom) is mainly responsible for providing leadership for the realignment of a comprehensive communications program at LAU. He/she will work collaboratively across the campuses to create systems and strategies to brand and promote the University boldly and cohesively to advance the image of LAU nationally, regionally and internationally.
The AVP-Strategic MarCom reports to the Vice President for Advancement.
Main Duties & Responsibilities:
- Create an integrated strategic communications plan including all key marketing, public relations, web, and social media elements taking into full consideration university priorities including student recruitment for undergraduate and graduate programs, donor and development attributes, alumni outreach and university-wide targeted efforts
- Plan, manage and implement all aspects of the University’s strategic branding, public relations, marketing and communications program
- Work closely with University leadership and key groups on campus to establish a cohesive and efficient internal and external communications program
- Lead the professional team in editorial oversight, content development, graphics, layout and production of print and electronic publications, securing an efficient, coherent and timely production outcome
- Oversee the development and implementation of the University’s web strategy including all electronic media efforts, website, electronic communications, social media and audio-visual productions, among other efforts
- Establish internal communications protocols and procedures for collaboration between academia and all university divisions
- Work with various internal and external stakeholders to plan, coordinate and execute an analysis of cohesive branding to ensure consistency in order to present an outstanding and memorable image of the institution to targeted communities
- Manage market research to identify and prioritize key target audiences, and shape messages in support of strategic communication needs
- Assess and analyze effectiveness and impact of all communications program elements to determine direction and priorities
Minimum Required Qualifications:
- Master’s degree or above, in communications, marketing, public relations or related field
- 10–15 years of progressively senior communications and management experience, preferably in institutes of higher education
- Superb in communication, management, strategic planning and implementation, and budget management and oversight
- Enthusiastic about LAU and strategic communications
- Focused, goal and metric-driven
- Advanced computer skills and the ability to deal with sophisticated systems implementation and operation
- Collaborative, creative and innovative
- Stay current in all aspects of communications
- Fluency in Arabic and English languages
- Ability to work under pressure
- Ability to lead a diversified team, coach and develop people and foster a spirit of cooperation and integrity
CVs should be emailed to vacancy1@lau.edu.lb, specifying the job title in the subject line. Please provide the exact month and year while listing your professional experience.
Closing date for applications is Sunday May 8, 2016.
No applications will be accepted after this date, and only shortlisted candidates will be notified.
The Lebanese American University is committed to a policy of equal opportunity