This position is no longer open.

Part-Time Web Content Manager

The Marketing & Communications Department (MarCom) at LAU is seeking a part-time assistant to help the online communications team with content production, email marketing and client servicing.

The job entails a variety of tasks requiring a commitment of 20–30 hours per week, some of it on our premises. Below is a list of the typical tasks and competencies of the job.

Content:

The online communications team is the contact point for help and guidance for 40 websites, and it creates new websites as needed by the university. The typical duties of the content manager are as follows:

• Envision organization and content of a website; make an outline or sitemap to communicate that organization to clients and developers.
• Request information or proactively seek it by meeting with clients or stakeholders, interviewing people concerned, conducting research online (including our academic databases), perusing internal documentation, and other means.
• Verify facts and ensure accuracy in all the information we provide online.
• Write up content clearly, concisely, correctly and in the right tone, including explanations, guides, news, announcements, promotional copy, headlines and deks, bios, event descriptions, blurbs for social media, job ads, photo captions, metadata, alt text for images, and more.
• Select images from various sources: stock photography, our own library of photos, Creative Commons images, and commissioned illustrations.
• Crop, resize, enhance, and optimize images for the web.
• Embed content from outside platforms such as video, social posts, and forms.
• Integrate text and images in Movable Type and publish the material. (Movable Type training will be provided.)
• Set up and edit forms in Google, Wufoo, Office 365 and Typeform.
• Maintain an organized and complete archive of all original/background materials.

Email Marketing:

The online communications team composes and sends out special email communications, some managed by MarCom and some sent on behalf of other LAU departments. These email blasts reach around 20,000 alumni, donors, students, faculty and staff. Assistance is needed with these tasks:

• Compose email using predefined templates — write headlines, blurbs, and subject; add links and images; test with different email applications.
• Maintain mailing lists: clean up data, add custom field data, merge updates into master list.
• Provide reports (statistics) of email performance.

Client Services and Coordination:

While some work is initiated by MarCom, most of our tasks are requested by other departments who are owners of different websites. Therefore, the content manager will perform these tasks routinely:

• Contact clients to coordinate schedules/deadlines, discuss content considerations, make/agree on decisions, ask questions, obtain information, check facts, notify client of work completion, etc.
• Keep a trail of clear written communications for key phases or milestones in a project.
• Convey clear requests and requirements to web developers. Provide them with all the content elements they might need to build a new page or feature, such as copy, images, layout, intended recipients of form data, etc. Review the developers’ work and request adjustments if needed.
• Provide help with an update when a client encounters a problem. Engage technical help when needed.
• Provide reports from Google Analytics.

Qualifications/Requirements

• College (university) degree, preferably in communication or a related field.
• Excellent command of English.
• Ability to write for the web—concisely, clearly, on brand, for different audiences.
• Ability to ascertain the credibility and veracity of information found online.

To apply for this job, please complete this questionnaire.

This vacancy will remain open until filled.