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In Brief

Interactive Workshop Illustrates the Power of Neuromarketing

Students taking the neuromarketing course MKT 329 with Drs. Dunia Harajli and Rachelle Mouchantaf had the chance to apply their knowledge in an interactive workshop with Origin, a Lebanon-based advertising agency that specializes in neuromarketing. Attendees put on electroencephalography (EEG) headsets that monitor real-time brain activity when presented with marketing stimuli and learned to analyze its data. They engaged in a Q&A with the industry experts on the ethical considerations of these tools.

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LAU ACE Partners with Me3margi

Under a new agreement, the Academy of Continuing Education (ACE) will collaborate with Me3margi—a capacity builder dedicated to engineers and architects—to bridge the gap between theory and practice and help jobseekers upskill or reskill for the latest market requirements. To that end, ACE and Me3margi, which is a certified Continuing Development Program (CPD) member and CPD provider–UK, will launch an Associate Diploma in Construction Management and a Diploma in Certified Site Expert.

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Evaluating Anti-Corruption Measures

The first in a series of spotlights on policy events, Spotlight on Anti-Corruption Policy, was held by the Center for Policy Analysis in collaboration with Transparency International–Lebanon on August 29 at the Beirut Campus. Distinguished speakers provided valuable insights into the progress made so far, stressing the need for bold actions to redeem Lebanon’s regression on the Corruption Perceptions Index since 2012. Though the road is long, Dr. Leila Dagher, LAU assistant to the president for Public Policy, said “we can at least raise awareness at this time.”

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A Dialogue on Emotional Intelligence

On April 20, 2024, the LAU Libraries Readers’ Club, along with the Institute of Management and Services (IMS), brought together 12 women from various local communities in an open discussion about emotional intelligence with tips and techniques on self-control. The event in Maad was led by LAU Principal Student Life Project Manager Alan Kairouz. The initiative speaks to the LAU Libraries’ social responsibility goals and strategic plan.

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LAU Partners with the American University of Armenia

A new agreement between LAU and the American University of Armenia (AUA)  will open doors for student-and-faculty mobility exchange and research collaborations. AUA offers graduate and undergraduate programs that span the fields of business, education, translation, economics, engineering, law, diplomacy and public health, among others. It has been added to the long list of LAU partner institutions through the Office of International Services and Programs.

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Catalyzing Industrial Innovation

The School of Engineering at LAU recently welcomed delegates from the LIRA Innovation Program 2024, designed to promote collaboration between industry and academia to empower the Lebanese industrial sector through innovation. The program, backed by the EU-funded “Lebanon Innovate,” provides incubation support and facilitates funding for and implementation of research projects by engineering students and faculties to help build a knowledge-based economy.

 

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LAU Alumnus on a Winning Streak

For the third consecutive year, Michel Kafrouny (BS ’17) has won the Best Event Planner of the Year in Faces Magazine’s 2024 Ottawa Awards, an upscale event celebrating people, places and businesses that help promote the city’s vibrance. Kafrouny, who is currently the Manager of Events and Industry Engagement at the Tourism Industry Association of Canada, garnered the highest number of votes from the public in the event planning category.

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Visit to LAU Libraries Centennial Exhibition

Dr. Hweida Kammourié, Director of Collection Management, invited board members of the Lebanese Library Association (LLA) and the Lebanese Academic Library Consortium (LALC) to a guided tour of the Centennial Exhibition at the Riyad Nassar Library on March 27, 2024. LLA’s Rudaynah Shoujah, Domingua Abboud, Salwa Mneimneh, Ghenwa Wehbeh and Maya Nahra, and LALC’s Alberto Haddad were joined by Dr. Jordan Srour, Assistant Provost for Educational Resources and Innovation, and Senior Library Archives Manager, Beirut, Antoinette Kattoura.

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Multiplying Career Prospects for Students and Alumni

LAU hosted representatives from leading local, regional and multinational firms for the annual spring career fair, a highly anticipated event that exemplifies cultivating a dynamic and interconnected professional community. The week-long activities, organized by LAU’s dedicated Career Development Team, featured recruitment presentations, live interviews and screenings that gave students and alumni a leg up toward realizing their full potential in the global arena.

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MoU with the Association of Lebanese Industrialists

In the latest strategic move to bridge academia and industry, LAU’s Department of Economics has spearheaded an MoU between LAU and the Association of Lebanese Industrialists that aims to boost the Lebanese economy, promote innovation and create jobs. By integrating academic research and knowledge with applications in industry, the collaboration will provide students and faculty at LAU’s Department of Economics with opportunities for experiential learning and applied research.

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