Web Content Specialist

Role Summary

The Web Content Specialist is mainly responsible for spearheading information architecture and content development for websites. S/he also contributes to the creation and maintenance of attractive, user-friendly, interactive websites specifically as it pertains to content authoring, copywriting, and curation of textual and visual material.

The web content specialist works within a team that creates new LAU websites and supports the continual improvement of the existing pool of about 50 websites.

Main Duties & Responsibilities

• Web content planning:
  • Recommends an information architecture (content organization) scheme suitable to the goals and audience of the website being created or modified based on initial brief and/or outline
  • Proposes layouts conducive to quick consumption of facts, positive/delightful user experience, memorable impressions, strong brand associations (specialist may in some instances team up with a UX designer for this task, depending on the scale of the project)
  • Presents proposals to stakeholders and amends said proposals based on feedback
• Web content development:
  • Seeks information by meeting with team members or stakeholders, conducting research online, perusing internal documentation, and other means
  • Verifies facts and ensures accuracy of all the information provided online
  • Writes up content clearly, concisely, correctly, on brand
  • Optimizes content for search engines and machine learning
  • Selects images from various sources: stock photography, Stratcom library, Creative Commons images, commissioned illustrations or designs
  • Selects external content that can be embedded, such as video, social posts, forms
  • Integrates content in Movable Type, Wordpress, Squarespace and other content management systems, and publishes the material (CMS training will be provided)
  • Conveys clear requirements to web developers. Provides them with the content elements needed to build a new page or feature, such as copy, images, layout, etc.
  • Reviews built pages and pinpoints adjustments if needed
• Carries out frequent content updates on all websites owned by Stratcom
• Reviews and/or edits form copy, captions, and microcopy
• Maintains an organized and complete archive of original/background materials
• Composes email blasts; writes subject, preview text, body text; adds links, buttons, and images
• Works with web developers to edit or write user-friendly, plain-English guides and instructions for a large pool of non-technical website editors
• Stays up to date with industry trends, best practices, and emerging technologies relevant to the role
• Acts as backup support for office staff as needed
• Performs other duties pertinent to this job as assigned by the direct supervisor

Minimum Required Qualifications

• Bachelor’s degree in communication, journalism, English, marketing, digital media, translation, or a related field
• Minimum 3 years of experience in web content development, digital communications, copywriting, information architecture, content management, marketing communications, or related competency
• Excellent command of English with strong writing, editing, proofreading, and storytelling skills for digital media
• Working knowledge of content management systems, such as WordPress, Movable Type, Squarespace, Drupal, or similar platforms
• Working knowledge of SEO principles and emerging LLM optimization strategies
• Ability to organize and package content effectively based on how audiences consume content online
• Ability to deliver the appropriate voice for the brand, and tone for each audience and subject
• Critical thinking and ability to ascertain the credibility and veracity of information found online or delivered by LLMs and search engines
• Ability to create sitemaps and low-fidelity (non-design) wireframes that convey proposals and plans in a clear and concise manner
• Ability to use artificial intelligence and other tools to maximize efficiency
• Knowledge of intellectual property norms for online content
• Strong presentation and interpersonal skills
• Constant learner; self-driven to stay up to date in her/his field or industry
• Proactivity in suggesting needed improvements or collaborating with peers
• Ability to use online collaboration tools and work asynchronously

Work Schedule

The standard work schedule for this position is Monday through Friday, with possible attendance after hours and/or during weekends/holidays under exceptional circumstances to ensure business continuity.

Interested candidates should email their CVs with a letter of interest outlining the applicant’s relevant experience to vacancy6@lau.edu.lb, specifying the job title in the subject line. 

CVs should include the exact month and year while listing the candidate’s professional experience and educational background.

Closing date for accepting applications is Monday, August 17, 2026.

No applications will be accepted after this date, and only shortlisted candidates will be notified.

The Lebanese American University is an Equal Opportunity Employer.